Is this bad, or good, or what?
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On the one hand this seems weird and ugly. It seems like the commercialization of everything, from Christmas to George Washington's birthday.
On the other hand, you can't have a free society without a free exchange of information. Even the old totalitarian USSR came to learn that.
Each product seeks a Unique Selling Proposition (USP): For example 99.44% pure (Proctor and Gamble) and so many others.
Contrary to the conventional wisdom --- the phrase is an excellent one by economist John Kenneth Galbraith, whose economic wisdom was somewhat less than that ---most really good companies do not look for bottom line results.
They are in for the long haul, seeking to establish brand confidence for decades, even generations. Think: Johnson and Johnson, Japanese car companies, The New Yorker magazine, probably Microsoft, and, once-upon-a time, The New York Times --- "All the news that fits our point of view --- we print." (The real culprit there is not the news sections, or even the Op-Ed page, which are alright --- but the addle-headed, ossified, doctrinaire, wrong-headed, rigid, leftist, limousine liberal --- editorial page.
Ben
On the one hand this seems weird and ugly. It seems like the commercialization of everything, from Christmas to George Washington's birthday.
On the other hand, you can't have a free society without a free exchange of information. Even the old totalitarian USSR came to learn that.
Each product seeks a Unique Selling Proposition (USP): For example 99.44% pure (Proctor and Gamble) and so many others.
Contrary to the conventional wisdom --- the phrase is an excellent one by economist John Kenneth Galbraith, whose economic wisdom was somewhat less than that ---most really good companies do not look for bottom line results.
They are in for the long haul, seeking to establish brand confidence for decades, even generations. Think: Johnson and Johnson, Japanese car companies, The New Yorker magazine, probably Microsoft, and, once-upon-a time, The New York Times --- "All the news that fits our point of view --- we print." (The real culprit there is not the news sections, or even the Op-Ed page, which are alright --- but the addle-headed, ossified, doctrinaire, wrong-headed, rigid, leftist, limousine liberal --- editorial page.
Ben
posted by Ben Wattenberg at 11:04 PM
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